SEO and PR Are Practically the Same Thing

SEO and PR are sort of step-cousins in the marketing business. On the one hand: PR professionals are slick, smart, well-connected, and classy. They have an infinite rolodex of friends and aquaintances, and they’re always aiming for the subtle push over the blatant pitch. SEO people, meanwhile, are not slick: they’re quiet, diligent, and patient, and have to make the blatant pitch (or the awkward turn of phrase) to get that link or make it worth it.

But look at how much they have in common:

  • SEO and PR are both all about getting a pitch to someone who wants to get general information.
  • SEO and PR are both at their best when they give unique insight-the PR guy who gives a journalist a good tip is just like the SEO guru who puts together an unbeatable guide to a niche topic in order to bring in searchers.
  • SEO and PR exist in a moral gray area. Yeah, part of the deal is that readers don’t know that what they’re reading is partly an advertisement. On the other hand, there’s room for both traditional ads and PR, just as even search engines admit that SEO has its place alongside regular paid ads.
  • SEO and PR get you your biggest bang for the marketing buck. It’s well-known that the best PR firms can get you more attention than the biggest ad campaigns. And getting to #1 on Google gets you far more clicks (for far less money) than simply buying the spot.
  • On the other hand, SEO and PR are both plagued with fly-by-night operators. I don’t like to admit it about either business, but it’s true: the fastest way to go broke in marketing is to go with the low-cost SEO or PR provider.

If you’re in a position to consider investing in SEO and PR, you’re bound to know a thing or two about big promises and big disappointments. But getting the right SEO and PR provider can be the difference between a wasted marketing budget and a huge boost to your sales.

SEO and PR aren’t going away any time soon. In fact, as media and search engines change faster than ever before, you can bet that SEO and PR professionals will be at the forefront. After all, we can smell money; we know what we’re going for; and we’re not going to rest until we’ve figured out how to get the most out of whatever’s coming next.

PPC, SEO and SEM – What Does All This Mean to My Online Business?

With all the acronyms being thrown around in the Internet marketing industry, it’s easy to see how a novice marketer could become confused.  Below you’ll find a quick guide to the most important acronyms you’ll encounter in your Internet marketing ventures.

PPC – Pay per click

Pay per click is a form of advertising in which the advertiser pays only for those users who “click” on his or her ad. Google AdWords is the most popular PPC program currently available.

PPI – Pay per impression

Pay per impression is an older form of advertising in which the advertiser pays for the ad based on the number of page views or impressions the ad receives.  Whereas PPC only charges the advertiser for people who actually take action, PPI charges the advertiser for everyone who sees the ad.

SEO – Search Engine optimization

Search Engine optimization is the process of improving a website’s ranking in the organic search engine results.  Search engine optimization is generally part of a larger search engine marketing campaign.

SEM – Search Engine marketing

Search engine marketing is a type of marketing that aims to promote a website within the search engine.  Search engine marketing can include SEO and PPC campaigns.

CPI – Cost per impression

Cost per impression is frequently used to measure the results of an SEM campaign.  This statistic is used to determine the cost of each page view the website receives because of the SEM campaign.

PR – Page rank

Page rank is used to describe the number assigned to a particular website by Google for a specific search term. A site that ranks #2 for the phrase “free book” would have a PR of 2 for that term.